sábado, agosto 09, 2025
Adaptarse a las necesidades del cliente
(Un texto leído no sé dónde a principios de enero de 2009)
La agencia de creativos croata Bruketa
& Zinic han diseñado un informe anual para la compañía de
alimentación Podravka que tiene que ser cocinado en un Horno antes de
ser leido. Llamado "Well Done" (Bien Hecho), el informe presenta
páginas en blanco impresas con tinta termoreactiva que, después de ser
envuelto en papel de plata y cocinado en un horno a 100 grados celsius
durante 25 minutos, revela el texto y las imágenes impresos en ellas.
Ni un minuto más. “Si no eres preciso, el libro se puede quemar, como
cualquier comida cocinada en exceso”.
Aquí estan los detalles expuestos por Bruketa & Zinić:
“Well done” created by Bruketa & Zinić is the new annual report for
Podravka, the biggest food company in South-East Europe. It consists of
two parts:
* a big book containing numbers and a report of an independent auditor
* a small booklet that is inserted inside the big one that contains the
very heart of Podravka as a brand: great Podravka’s recipes.
To be able to cook like Podravka you need to be a precise cook. That is
why the small Podravka booklet is printed in invisible, thermo-reactive
ink. To be able to reveal Podravka’s secrets you need to cover the
small booklet in aluminium foil and bake it at 100 degrees Celsius for
25 minutes.
If you are not precise, the booklet will burn, just as any overcooked
meal. If you have successfully baked your sample of the annual report,
the empty pages will become filled with text, and the illustrations
with empty plates filled with food.
The annual report is printed on paper Conqueror Laid Brilliant White
120 g/m2, Munken Polar 130 g/m2 and Soporset 90 g/m2 and written with
typography Thema by Nikola Djurek and Lexicon by Bram De Does.
The creative team of the project consists of Creative Directors Davor
Bruketa & Nikola Zinić; Art directors Davor Bruketa, Nikola Zinić,
Imelda Ramovi, Mirel Hadžijusufović; Copywriters Davor Bruketa, Nikola
Zinić, Lana Cavar, Teo Tarabarić, Project manager Mirna Grzelj;
Prepress: Danko Đurašin and editor Drenislav Zekić.
Etiquetas: Cosas veredes
